Pinterest for Blogging: What You Need to Know to Succeed in 2021

Pinterest for Blogging: What You Need to Know to Succeed in 2021

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Last Updated on September 20, 2021 by Mileva Stankovic

You’ve just started your blog, you’ve set up all the social media and bam – you found yourself thinking about making a Pinterest business account and using Pinterest for blogging. You’ve read that Pinterest is good for marketing and promotions, but you’re still unclear on how to use it?

To better understand how to use Pinterest for blogging and bringing traffic to your website, keep reading.

**This post contains affiliate links/banners, meaning that if you choose to click through and make a purchase, we will receive a small commission at no cost to you. We were also compensated to create this post, though all opinions are ours.

Let’s start with the essentials – what’s Pinterest even used for?

Pinterest is a social network that allows users to share and browse images related to a certain product or a service. Pinterest is basically a web-based pin board, with a high degree of functionality.

That being said, we bet you’ve used Pinterest at least once in your lifetime!

But did you ever think of using it to promote your blog?

How to use Pinterest for Blogging?

To start using Pinterest for blogging, you should make a Pinterest business account. You create a regular account on Pinterest, enter the Edit profile section and there you’ll see the option to Claim your website. Follow the instructions and wait after you’ve done everything. In less than a day your blog will be claimed on Pinterest! Then you will be able to pin directly from the pages and blog posts of your website.

What you’ll want to do next is to enable rich pins. Read this Pinterest article to see how to do so. Rich Pins are a type of organic Pin format that provides more context about an idea by showing extra information directly on the Pin.

You can also add your RSS feed for an automated pinning option on Pinterest. When you update your RSS feed, your content will be added to your boards as Pins within 24 hours. You can add as many RSS feeds as you want, as long as they match your claimed website.

Now that we got that covered, you’ll want to optimize your account.

For a profile picture, you can use your own, possibly the same one you used on other platforms.

Hint – it helps with branding too!

For the About your profile section, you should use keywords related to your blog, for example, “Author of Amazon bestseller thriller novel, blogging about writing tips and publishing advice —”

That way you’ve included the following keywords:

  • Author
  • Amazon
  • Thriller
  • Bestseller
  • Novel
  • Blogging
  • Writing tips
  • Publishing

What’s even better – there are so-called long-tail keywords, that look natural, and help with better rankings of your account.

Creating Pinterest Boards

Your boards should contain pins that you’re interested in as a blogger. Take your time to optimize your boards with long-tail keywords related to the specific board. You don’t have to spend time to create a board cover image for every board, although some bloggers do so.

Pins that you pin will automatically populate your profile cover, or you can set your own.

Pin Creation

Use any 2:3 aspect ratio when creating pins. What does it mean? It means that your pins should be 1000 x 1500 pixels.

When you pick images for Pinterest, think vertical. Most of our formats are vertical, and taller than they are wide. We recommend that you use a 2:3 aspect ratio for all of your Pins.

“Aspect ratio” may sound complicated, but it’s just a way to talk about an image’s width, compared to its height. A 2:3 aspect ratio means that your image’s width is ⅔ its height.

For example, your Pin could be 1,000 pixels wide, by 1,500 pixels tall. If your image falls outside this ratio, it could get truncated in people’s feeds and they won’t get to see your full Pin.


Video Pins

Video pins are something new, available to all business accounts. Since those are still relatively new, the opinions on whether they are better than regular pins are divided. Test them out yourself and see if they work, depending on what your goal is.

What is Tailwind?

If you’re new to using Pinterest for blogging, you probably heard of this tool that can help you achieve higher numbers faster. You’ve guessed it – Tailwind.

Tailwind is a legit Pinterest partner! This means that you don’t have to worry about Pinterest flagging your account for using Tailwind.

You can use Tailwind to pin to your Pinterest, but more importantly, you can use Tailwind to join tribes.

What do Tribes Do?

When you join a new tribe, you’ll see their rules. Most of the bigger tribes will demand you to pin a few pins for every pin that you add to their list.

The more reshares you give, the more you’ll receive!

Know that the Tailwind trial is based on 100 scheduled Pins, not on 30 days period.

The cost of Tailwind plus plan is $15 per month per social account. Annual Plus plan is $119 per year per social account. (Yes, you can manage Instagram via Tailwind too! Have in mind that it’s a separate subscription.) Members can purchase PowerUps to add more SmartLoop posts on top of their Plus Plan

Have in mind that different strategies and blogging niches will deliver different results!

Tailwind Strategies

There are many strategies you can apply to Pinterest with the Tailwind platform:

  • Pinning through Tailwind
  • Using tribes to gain reshares
  • Looking for new tribes if the ones you’re in don’t give results
  • Using Tailwind SmartLoop option to save the time

Tailwind Create

Another new thing to consider is Tailwind Create. It’s a special tool that can help you create pins that will do great on Pinterest and bring you more traffic. You can use this tool on the Tailwind platform. Simply enter your logo, brand colors, and URL, and it will automatically create various pins fro you.

You can proceed to download those pins, or pin them through Tailwind.

Pinterest Loves New Pins

Pinterest simply loves new content! You can observe Pinterest as you do Google when it comes to new articles. Google loves fresh content too, and that’s why we blog consistently.

Pinterest ranks new pins better, and that’s why creating fresh pins is important.

Fresh content on Pinterest is a new image that has not been shared to Pinterest before.

These are all images for new blog posts but also the new images for old blog posts.

Post New Pins Daily

NOTE: Always use a hook when writing pin description. We know it can be too much to it do every day, and it might feel like brainwashing but it gives results. If you intend to use Pinterest for blogging, you’ll need to give it some time and effort. If you’re overwhelmed take a break. Treat every new pin like it’s your first and like it must bring you conversions and leads.

Test out different headlines, the headline position and background image for pins and check your analytics to see the results. The possibilities are endless, and so are the results!

This is simple to do in Tailwind Create. The tool will immediately showcase how your pins will look like, with the option to change them as you go.

Utilize Video Pins

TikTok became a serious competition for social media platforms, and everyone wants to include and increase access to videos.

That’s right – if you have a TikTok, you can send your TikToks to Pinterest now!

Keywords Research on Pinterest

There’s a lot of fuss going around for keywords in general, but finding the right keywords is actually very simple.

Type in what you planned to write about in the Pinterest search box and see what pops up.

You can also observe what’s in the guided search below the search box or if you use Pinterest ads, you can use that for keyword research.

That’s how you’ll know what keywords to include in your pin description and headline.

Hashtags started being popular again, so make sure you have a few most relevant ones in your pin description.

Hint – many countries are not available for Pinterest ads, mine either. I did read that people say Pinterest ads give decent ROI, but I have yet to try them out once my country gets on the list. If you’ve tried it, do let me know if Pinterest ads are good in the comments!

The one thing that users don’t like about Pinterest is that their updates are affecting the monthly views. The platform updates occur often, and it’s a sort of a clean-up. That’s why some people complain that their website link got flagged and that they had to create a new business account.

There are ups and down to everything and no matter what social media you use, bad things can happen. It’s important to persist.

Group Boards on Pinterest

Joining group boards can bring you a ton of traffic, and it’s similar to joining Tailwind tribes.

We’re going to share a little secret with you – contact the board owners via their website when asking to join their board. The chances are higher that they will accept you because you’ve shown interest to visit their blog!

However, keep in mind that with the latest Pinterest update the platform started preferring you posting on your boards first, then on the guest boards.

Other Strategies for Pinterest

Other strategies might include:

  • Ongoing board creation
  • Pin creation
  • Ongoing group board sign ups
  • Ongoing tribe sharing (for Tailwind users)
  • Participating in Pinterest threads with other bloggers
  • Paid Pinterest ads
  • Deleting old pins
  • Setting up a pinning schedule
  • Pinning to personal boards first

To Sum Up

The most important about Pinterest marketing strategy in 2021 is the creation of new pins, especially video ones. By creating new pins, you show Pinterest that you’re present and in return, it will rank you better.

Pinterest is a powerful search engine that can help with your blog traffic. But it takes time to deal with pin creation, repining and looking for group boards to join.

Tailwind is a tool that can help you automate the pinning schedule and joining tribes is way easier than joining group boards.

Plus, you’ll have the insight into the tribe activity, so that you’ll know how active the members are.

Have you tried Tailwind? Let us know in the comments below.

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