You’ve just started your blog, you’ve set up all the social media and bam – you found yourself thinking about making a Pinterest business account. You’ve read that Pinterest is good for marketing and promotions, but you’re still unclear on how to use it?
Let me share my experience with Pinterest in the last 6 months of blogging and show you the tools that can help you gain traction.
**This post contains affiliate links/banners, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.
- How to use Pinterest to promote your blog?
- Moving on to boards
- Moving on to pins
- How to create new pins daily?
- How to search for keywords on Pinterest?
- Joining group boards on Pinterest
- Other strategies for Pinterest
- What is Tailwind?
- What do tribes do?
- To Sum Up
Let’s start with what’s Pinterest even used for?
Pinterest is a social network that allows users to share and browse images related to a certain product or a service. Pinterest is basically a web-based pin board, with a high degree of functionality.
That being said, I bet you’ve used Pinterest at least once in your lifetime!
But did you ever think of using it to promote your blog?
How to use Pinterest to promote your blog?
You start by making a business account. You create a regular account on Pinterest, enter the Edit profile section and there you’ll see the option to Claim your website. Follow the instructions and wait after you’ve done everything. In less than a day your blog will be claimed on Pinterest! Then you will be able to pin directly from the pages and blog posts of your website.
What you’ll want to do next is to enable rich pins. Go to this Pinterest article to see how to do so. Rich Pins are a type of organic Pin format that provides more context about an idea by showing extra information directly on the Pin.
You can also add your RSS feed for an automated pinning option on Pinterest. When you update your RSS feed, your content will be added to your boards as Pins within 24 hours. You can add as many RSS feeds as you want, as long as they match your claimed website.
Now that we got that covered, you’ll want to optimize your account.
For a profile picture, you can use your own, possibly the same one you used on other platforms.
Hint – it helps with branding too!
For the About your profile section, you should use keywords related to your blog, for example, “Author of Amazon bestseller thriller novel, blogging about writing tips and publishing advice —”
That way you’ve included the following keywords:
What’s even better – there are so-called long-tail keywords, that look natural, and help with better rankings of your account.
Moving on to boards
Your boards should contain pins that you’re interested in as a blogger. Take your time to optimize your boards with long-tail keywords related to the specific board. You don’t have to spend time to create a board cover image for every board, I did only because I’m insane and I love to organize my blogging stuff like that.
Pins that you pin will automatically populate your profile cover, or you can set your own.
Moving on to pins
Use any 2:3 aspect ratio when creating pins. What does it mean? It means that your pins should be 1000 x 1500 pixels.
When you pick images for Pinterest, think vertical. Most of our formats are vertical, and taller than they are wide. We recommend that you use a 2:3 aspect ratio for all of your Pins.
“Aspect ratio” may sound complicated, but it’s just a way to talk about an image’s width, compared to its height. A 2:3 aspect ratio means that your image’s width is ⅔ its height.
For example, your Pin could be 1,000 pixels wide, by 1,500 pixels tall. If your image falls outside this ratio, it could get truncated in people’s feeds and they won’t get to see your full Pin. Source
Video pins are something new, available to all business accounts. Since those are still relatively new, the opinions are divided. Test them out yourself and see if they work, depending on what your goal is.
What is most important about Pinterest marketing strategy in 2020 is the creation of new pins
Pinterest simply loves new content! You can observe Pinterest as you do Google when it comes to new articles. Google loves fresh content too, and that’s why we blog consistently.
Pinterest ranks new pins better, and that’s why creating fresh pins is important.
Fresh content on Pinterest is a new image that has not been shared to Pinterest before.
These are all images for new blog posts but also the new images for old blog posts.
I use Canva to create new pins daily.
Do your best to “feed” Pinterest new pins daily
NOTE: Always use a hook when writing pin description. I know it can be too much to it do every day, and it might feel like brainwashing but it gives results. If you’re overwhelmed take a break. Treat every new pin like it’s your first and like it must bring you conversions and leads.
ALSO READ: Reasons Why Nobody Reads Your Blog
Test out different headlines, the headline position and background image for pins and check your analytics to see the results. The possibilities are endless, and so are the results!
How to create new pins daily?
Open up Canva and search for pins, click on the Pinterest pins option and select a template.
I’ll briefly explain how to set up a template so that you can use it for every pin from thereon. You’ll see that you already have typography set up, you’ll use it later just to alter what’s written. Head over to Elements-Grids and use the shown grid on your template.
You’ll get this.
Head over to photos and use any photo that you think will gain the user’s attention. You can click it and then drag or click-drag and drop on the grid. It will “stick” to the background.
Alter the text, add your website below, and there you go, you just made a template for all your pins.
This saves a lot of time and it can be used forever, since Canva stores all your designs. You can also save the pin without a text on it, upload to Canva and you’ll have a personal blank template where you can change the typography and headlines later.
ALSO READ: When to Post on Social Media
How to search for keywords on Pinterest?
There’s a lot of fuss going around for keywords in general, but finding the right keywords is very simple.
Type in what you planned to write about in the Pinterest search box and see what pops up.
You can also observe what’s in the guided search below the search box or if you use Pinterest ads, you can use that for keyword research.
That’s how you’ll know what keywords to include in your pin description and headline.
Hashtags are not so important, but it doesn’t hurt to have a few most relevant ones in your pin description.
Hint – many countries are not available for Pinterest ads, mine either. I did read that people say Pinterest ads give decent ROI, but I have yet to try them out once my country gets on the list. If you’ve tried it, do let me know if Pinterest ads are good in the comments!
The one thing I don’t like about Pinterest is that their updates are affecting the monthly views. They update often, and it’s a sort of a clean-up, so I’ve seen people complain that their website link got flagged and that they had to create a new business account.
There are ups and down to everything and no matter what social media you use, bad things can happen. It’s important to persist.
Joining group boards on Pinterest
Joining group boards can bring you a ton of traffic, and it’s similar to joining Tailwind tribes.
I’m going to share a little secret with you – contact the board owners via their website when asking to join their board. The chances are higher that they will accept you because you’ve shown interest to visit their blog!
Other strategies for Pinterest
Other strategies might include:
- Ongoing board creation
- Pin creation
- Ongoing group board sign ups
- Ongoing tribe sharing (for Tailwind users)
- Participating in Pinterest threads with other bloggers
- Paid Pinterest ads
- Deleting old pins
- Setting up a pinning schedule
- Pinning to personal boards first
Being patient is the key to Pinterest!
Still, there is a tool that can help you achieve higher numbers faster. I’ve said it already – Tailwind.
What is Tailwind?
Tailwind is a legit Pinterest partner! This means that you don’t have to worry about Pinterest flagging your account for using Tailwind.
You can use Tailwind to pin to your Pinterest, but more importantly, you can use Tailwind to join tribes.
What do tribes do?
When you join a new tribe, you’ll see their rules. Most of the bigger tribes will demand you to pin a few pins for every pin that you add to their list. The more reshares you give, the more you’ll receive!
Full disclosure – I’m still using the free version of Tailwind, but I do plan to upgrade soon.
I don’t use it as much for pinning to my boards but to add pins to tribes and get reshares.
Know that the Tailwind trial is based on 100 scheduled Pins, not on 30 days period. The cost of Tailwind plus plan is $15 per month per social account. Annual Plus plan is $119 per year per social account. (Yes, you can manage Instagram via Tailwind too! Have in mind that it’s a separate subscription.) Members can purchase PowerUps to add more SmartLoop posts on top of their Plus Plan.
I do love that I get the notification on my email. Tribes Weekly Digest for my blog shows me how things are going and it’s easy for me to keep track of my progress.
You’ll notice that I didn’t add any pins in the last week. That’s because I have no time, folks!
I’ve been so active on Twitter that it cost me my pinning time! Plus, the last Pinterest update killed me, they dropped my monthly views from 25k to 8!
And sometimes it’s hard to get up when we fall.
These are my personal results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members here.
Have in mind that different strategies and blogging niches will deliver different results!
Some of the Tailwind strategies can be:
- Pinning through Tailwind
- Using tribes to gain reshares
- Looking for new tribes if the ones you’re in don’t give results
- Using Tailwind SmartLoop option to save the time
To Sum Up
The most important about Pinterest marketing strategy in 2020 is the creation of new pins. By creating new pins, you show Pinterest that you’re present and in return, it will rank you better.
Pinterest is a powerful search engine that can help with your blog traffic. But it takes time to deal with pin creation, repining and looking for group boards to join. Tailwind is a tool that can help you automate the pinning schedule and joining tribes is way easier than joining group boards.
Plus, you’ll have the insight into the tribe activity, so that you’ll know how active the members are.
Have you tried Tailwind? Let me know in the comments below.
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