Social Media Accounts and Branding

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Hey guys, I’m so busy with the blog migration, and I’m a day behind with the challenge but here it is:
How to brand your social media accounts to fit your author’s nature?


Depending on the social media, you should post headers/profile photos/logos on visible spaces. If you’ve used it, you know what to do. If you’re new, check out how other people set up their accounts/profiles and try to find what you love. Then think about how you want others to feel when they see your account and act on that. Take your time and think about the designs and photos you’ll use too. BONUS: You’ll find the sizes in pixels for the most commonly used social media covers and profile images at the end of this manual.


Leave comments in your niche/genre and support fellow writers. Use your tagline, if you have it. You can also use parts of your book blurbs or quotes from your books that you think might hook a reader. Use other quotes that you love – that way you can present yourself with ease to others and generate a certain emotion around your account/profile. Express your opinions and ideas. NOTE ABOUT OPINIONS: Sometimes when we engage in social media fuss, we tend to ignore the difference between opinions and hate speech. Be better than haters, always. Don’t go down on their levels. Arguing about opinions is fine, but don’t let anyone drag you into something where you can break character and write something you wouldn’t wish people to see.



Posting songs that you love can be a great way of communicating with your audience. Do you play any instruments? People love to see others engaged in more than just writing, as it gives off a feeling of a real person who’s involved in more than just selling their books.

BONUS: Sizes of social media image size cheat sheet for best optimization of your accounts

Facebook:Profile Picture: 180 x 180 (Displays 170 x 170 on Desktop)Business Page Profile Picture: 180 x 180 (Displays 170 x 170 on Desktop)Cover Photo: 820 x 312Shared Image: 1,200 x 630Shared Link: 1,200 x 628Event Image: 1920 x 1080 (Recommended)

Twitter:Profile Photo: 400 x 400 (Displays 200 x 200)Header Photo: 1,500 x 500In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)

Instagram:Profile Picture: 110 x 110Photo Thumbnails: 161 x 161Photo Size: 1080 x 1080 Instagram Stories: 1080 x 1920

LinkedIn:Personal Profile Image: 400 x 400Personal Background Image: 1584 x 396Shared Image or LinkedIn: 1104 x 736 (Recommended)

Pinterest:Profile Picture: 165 x 165Pin Sizes: 600 x 900 or any other 2:3 ratioBoard Display 222 x 150 pixels (large thumbnail) 55 x 55 (smaller thumbnail)

YouTube:Channel Profile Image: 800 x 800Channel Cover Photo: 2,560 x 1,440Video Uploads: 1280 x 720 (Minimum HD)

Tumblr:Profile Picture: 128 x 128Image Posts: 500 x 750 You can use Canva to create beautiful images for your brand.

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