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I see a lot of bloggers struggling with how to use Pinterest. They get lost in trying to make as many pins possible and post all the time, yet they often miss the bigger picture. And that’s why today I will do my best to write the simplest how to use Pinterest out there. Yes, with the screenshots. ‘Cause believe me – I’ve been where you are. I’ve struggled to achieve more than 20k monthly views (though it’s a complete vanity to even be focused on that number, link clicks are more important) and I felt stuck.
As soon as I changed a few things I reached 100k views per month and growing (at the moment of writing this and taking the screenshots it seems that Pinterest had one of its “cleaning sessions” because my numbers actually dropped from 130k to 94k. But more about cleanups later.)
So I know what I’m talking about. So let’s dive in the simplest how to Pinterest out there.
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What is Pinterest?
Pinterest is both a social network and a search engine. People use it to pin the stuff they like, but also shop and sell items. It’s unique and can be a great tool for your blog traffic. Read my Pinterest for Blogging 101 post. The info is similar but doesn’t contain screenshots with extra info.
How to Use Pinterest
One of the options you get once you make a Pinterest account is to create a business account and claim your website. Do it, you’ll need it to analyze your traffic later.
This is my business hub. Here you can see my stats. My link clicks are low, which means that I need to work on catchy headlines and pin descriptions, which I’ll do in the future. You also see why Pinterest’s monthly views are pure vanity – that’s the number on people that just saw your pins. BUT it’s still important in a way that the more people see them, the more will save them and the more will click.
If you’re a blogger, you’re looking for high numbers that will result in a decent conversion with Pinterest, kinda like traffic for ads. You need more folks to see your pins and save them to get more link clicks.
You don’t have to have many boards, but you do have to make them keyword-optimized and fitting for your blog. One of the examples from my Pinterest is below.
I will note that I didn’t work on updating the boards’ description. You don’t have to have hashtags but should include keywords naturally. I have 35 boards currently.
The things that will attract people to your website are pins. Now here comes the catch. You can have the most beautifully optimized account, but if you don’t post regularly, you won’t see results.
Let me repeat:
Posting regularly = results.
I do my best to post about 10 pins daily and IT’S NOT A HIGH NUMBER. If you can post 100 pins daily, you go, girl! That’s the best way how to use Pinterest, if you ask me.
If you’re looking for a great tool to schedule your pins,