Many marketers will tell you that mailing lists are definitely not dead. I, on the other side, despise mailing lists and literally have one subscriber. Why? I find those emails to be ultimately spammy. I hate writing them and sending them and I hate begging visitors to subscribe because I can’t stand all the spam that I’m getting when I sub to something. (I rarely do though)
To make things clear – I do have a sub option, just in case people wish to do so. But writing that type of spammy content obviously can’t be avoided if I wish to promote something, so I’d rather make a blog post than send out emails.
Still, to each their own and if you have a lovely list of subscribers, utilize them to the best of your knowledge, but please don’t overflood their inboxes. There are a lot of mailing options, such as Mailchimp, that you can use to create lovely emails.