10 Simple Reasons for Low Website Traffic to Your Blog and How To Fix It
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Last Updated on March 22, 2021 by Mileva Stankovic
You’ve started blogging and started building a community around your blog, your website theme is pretty and you’re doing your best to write as many blog posts per week as you can, yet there’s zero website traffic?
If you see that your bounce rate is high and you have no comments or shares on your posts, you’re doing something wrong.
Read on and discover possible reasons why people are not reading your blog posts, and how to change it.
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0. They didn’t find it!
Yes, we started with zero.
Promote your blog and don’t be afraid to show people what you got. Website traffic doesn’t come on its own. It’s been a while since people could build it and others would come.
Promotion and SEO are the key
Today, getting website traffic is all about promotions. You can use multiple channels or focus your time to only one you know best.
Similarly to ebook promotions, your website traffic heavily depends on paid and free marketing strategies.
Free marketing strategies can include but aren’t limited to:
- Your official social media
- SEO (on-page and off-page)
SEO plays a key role in your content being ranked, and sometimes selecting the wrong keywords can cost you thousands in website traffic.
Everyone loves free website traffic from Google, as it’s one of the most legit traffic you can get. To achieve this, you’ll need to do extensive research and utilize various SEO methods to fix your blog. However, SEO takes a lot of time to learn. Luckily, with this SEO checklist, you’ll learn that SEO doesn’t have to be hard.
Paid marketing strategies can include Google and Bing ads, Facebook Ads, and other tools.
1. Your headlines are clickbaits
Honestly, if people see a headline that even remotely resembles a clickbait they’ll likely will avoid reading the blog post. Clickbaits may give off the feeling that you’re writing about something else and you need people and views just so that you can display ads to them or attempt to sell something irrelevant.
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Use a headline analyzer
There are many headline analyzers or headline creation platforms out there that can help you determine if your headline is a good choice for a particular blog post.
2. Your image is weird
There’s a reason why an image is worth a 1,000 words. People are visual beings and if the picture doesn’t “fit” with your blog post, they won’t click through to read it, no matter how good the post might be.
Consider your niche and find appropriate imagery
Take some time to think about what image should go with your blog post. Test out multiple photos, see what gives off the best feeling. Use some free tools to create images, like Canva or subscribe to more professional yet still affordable options. You’ll find unlimited Stock Photos at 123RF.
It will take some time to get the feel for designing fitting images, but you can do it!
3. Your blog is actually an online journal
Honestly, we doubt many people who don’t know you will read about how you spent your day or what you had for lunch.
Blogging is a great way to share and connect, but we do have an obligation to provide quality content to your audience. So ask yourself – how many people will care about what I have to say today?
Turn your passion into business
If you really wish to continue sharing your personal life online, mix it up a little. Expand the topics that you write about, maybe lean towards travel or food a little bit more, but give people something they want.
ALSO READ: Tools You Need to Start a Blog
4. Pop-ups or a subscription box over the whole page
Your content can be the best in the whole wide world, but people will probably close it if they see pop-ups and subscription boxes screaming at them. Website traffic is all about keeping the people on your page, and this turns them off.
While many bloggers advise starting your mailing list instantly, maybe you should think about getting established first, gain some trust through quality content and great blog posts, and then offer subscriptions for a freebie.
If not, try to make the pop-ups smaller, so that they don’t cover the content of your blog.
5. Bad grammar
We’re all humans and we all make mistakes. But mistakes can be corrected. You’ve seen a bunch of blog posts out there and some of them are written so poorly that you probably couldn’t understand what the writer wanted to say.
What did you do?
Don’t let your website traffic suffer because of bad grammar.
Edit, edit, edit
There are plenty of tools to help you with bad grammar, such as Grammarly. They not only help you with grammar issues but their premium options include advanced writing feedback. I covered Grammarly more in-depth in this article.
6. Writing in your native language
While this is not an issue per se, writing only in one language could limit your reach. Unless that’s what you intended and you’re looking to rank for your language on Google, try mixing up a little bit.
Optimize for SEO in your language
Writing in your language is an advantage if you’re a local business. However, if you’re shooting for global audience, you should write in English.
Another thing you can use is a translator plugin. It will offer an option to translate your content to all your visitors.
Being bilingual is great, and with a little effort and SEO practice, you’ll feel liberated to write in as many languages as you know.
7. Slow website or blog post page
Today’s website traffic mostly comes from mobile devices.
User experience is an important element, and people who visit your blog won’t wait for the pages to load, especially while they’re on the phone. Google won’t let you rank if your website is slow.
Optimize your pages for phones and do your best to get your website up to speed. If you’re really struggling, explore Content Delivery Networks. These can speed up your blog and help you increase website traffic.
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8. Personal reasons
Some people read what you had to say in your blog post once, didn’t like it and simply won’t come back.
Unfortunately, you’ll have to accept this as a universal truth. Some people won’t like your tone and others won’t find enough value in your posts.
Wait it out
There’s nothing you can do but write more, promote yourself and in time the right people will come and stay. By writing more you’ll improve and in time you’ll give more information and value.
9. Your blog post is too condensed and appears long
Even though SEO experts advise bloggers to make their blog posts long, that doesn’t mean that you should write blocks of text and overkill the keywords.
We all hate the family history before the recipes.
Divide and conquer
Remember – when your paragraph is long, divide it into sections. This way it looks easier for the eye and people will probably stay and finish it.
Include images in your blog post to break up the monotonous letters.
Always make sure you check if your Google zoom-in feature is set on 100%. If you zoomed in and typed your blog post in a zoomed-in page, your letters are actually smaller for your reader and that can deter them from reading. Once you’re done writing, return the settings to 100% and check to see if your font size should be adjusted.
Take a good look at your blog. There could be multiple reasons why you experience low website traffic – from poor SEO practices and mistakes (we’ve all been there) to not doing any kinds of promotion. Keep learning and it will get better.
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