The Simplest How To Use Pinterest Instruction Out There
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Last Updated on February 4, 2021 by Mileva Stankovic
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I see a lot of bloggers struggling with how to use Pinterest. They get lost in trying to make as many pins possible and post all the time, yet they often miss the bigger picture. And that’s why today I will do my best to write the simplest how to use Pinterest out there. Yes, with the screenshots. ‘Cause believe me – I’ve been where you are. I’ve struggled to achieve more than 20k monthly views (though it’s a complete vanity to even be focused on that number, link clicks are more important) and I felt stuck.
As soon as I changed a few things I reached 100k views per month and growing (at the moment of writing this and taking the screenshots it seems that Pinterest had one of its “cleaning sessions” because my numbers actually dropped from 130k to 94k. But more about cleanups later.)
So I know what I’m talking about. So let’s dive in the simplest how to Pinterest out there.
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What is Pinterest?
Pinterest is both a social network and a search engine. People use it to pin the stuff they like, but also shop and sell items. It’s unique and can be a great tool for your blog traffic. Read my Pinterest for Blogging 101 post. The info is similar but doesn’t contain screenshots with extra info.
How to Use Pinterest
One of the options you get once you make a Pinterest account is to create a business account and claim your website. Do it, you’ll need it to analyze your traffic later.
This is my business hub. Here you can see my stats. My link clicks are low, which means that I need to work on catchy headlines and pin descriptions, which I’ll do in the future. You also see why Pinterest’s monthly views are pure vanity – that’s the number on people that just saw your pins. BUT it’s still important in a way that the more people see them, the more will save them and the more will click.
If you’re a blogger, you’re looking for high numbers that will result in a decent conversion with Pinterest, kinda like traffic for ads. You need more folks to see your pins and save them to get more link clicks.
You don’t have to have many boards, but you do have to make them keyword-optimized and fitting for your blog. One of the examples from my Pinterest is below.
I will note that I didn’t work on updating the boards’ description. You don’t have to have hashtags but should include keywords naturally. I have 35 boards currently.
The things that will attract people to your website are pins. Now here comes the catch. You can have the most beautifully optimized account, but if you don’t post regularly, you won’t see results.
Let me repeat:
Posting regularly = results.
I do my best to post about 10 pins daily and IT’S NOT A HIGH NUMBER. If you can post 100 pins daily, you go, girl! That’s the best way how to use Pinterest, if you ask me.
If you’re looking for a great tool to schedule your pins,
They are official Pinterest partners, which means you’re not risking your account!
Plus, they have awesome tribes that you can join, which can give you even more exposure! For example, one tribe got me only 29 reshares and 3 repins but 136.4k reach! That’s crazy.
Pinterest loves new content, meaning it will prefer your newly created pin image than if you were to “re-pin” your old one. Your new pin will probably be pushed to the “homepage” and the more you post, the more Pinterest will “value” you and serve your new pins to the audience.
When it comes to pins per se, you’ll need to explore what works best. Color-wise, warm-colored pins tend to do better, but I’ve had some who don’t. Use red and yellow, contrasts, and nice imagery. Canva can help you create gorgeous pins with ease as it has templates that you can use.
If some of your pins don’t do well, don’t hesitate to make completely different ones!
Another cool Pinterest update brought us video pins. Try them out and see if they work for you.
Samples of my pins:
The issue with My Pinterest Account
As you probably know, for the first 6 months of blogging I was on the WIX platform. I couldn’t get pass 20k monthly views and the link clicks were barely there. One day I asked around in one of my blogging communities and someone commented that if I don’t have a fast enough website, I’ll never get more traffic from Pinterest, as it can “read my site” and determine if it serves good user experience.
As soon as I migrated to self-hosted WordPress, I saw the numbers rise. This means – if your website doesn’t provide decent user experience, Pinterest might push your pins down.
Other Problems with Pinterest
Pinterest does cleanups regularly, so your monthly views may drop suddenly. No need to stress, I’ve seen people drop from 40k to 5k. if you optimized well, it’ll be back in no time.
Some people may download and copy your pins. I’ve heard it happen, but it didn’t happen to me. In case you see that, report their pins.
Some bloggers had their accounts suspended randomly – at least that’s what they say. If it happens to you, don’t get desperate. Pinterest loves fresh content, so making a new account should actually be beneficial for you.
Pinterest is a long-game. So long it may even take 6 months for you to see results.
Some other Pinterest hacks I can share include:
- Pin your content more than you’d pin other peoples’
- Use video pins
- Pinterest sitemap that you’ll use for keywords can be found HERE
- Relevant keywords go to About your profile section, Board descriptions, and Pins
- Join some niche-relevant group boards and see how your pins behave
- Experiment with multiple pins per blog post – the more the merrier.
These are the steps:
- Create the account
- Turn it to a business account
- Claim website
- Enter relevant keywords in your account info
- Make some boards
- Enter keywords in board description, relevant to the board AND your account
- Create pins on Canva
- Post pins daily, as many as you can/want
- Opt-in to schedule pins via Tailwind
- Analyze your traffic, pin headlines and description
- Adjust pins and boards accordingly
- Be patient!
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